Rob Holland

Value At Work

Insightful

Robert Holland (“Rob”) joined HMS Valuation Partners as a consultant in 2003, having worked in the healthcare industry since 1995. He specializes in providing fair market value opinions for professional service agreements and business valuations across a wide range of healthcare entities, including physician practices, urgent care centers, diagnostic imaging centers, hospitals, ambulatory surgery centers, and hospice agencies.

With over three decades of experience in the industry, Rob has developed a deep understanding of the factors that drive value in healthcare. He has performed hundreds of valuations involving professional service agreements between healthcare facilities and physician-owned entities. His work often involves analyzing the underlying components of reimbursement – such as work, practice expense, and malpractice – as well as evaluating Medicare cost report data to uncover costs that are not immediately apparent. By looking beyond standard survey data, Rob provides a more complete and tailored view of provider compensation for each engagement.

Experienced

Rob holds a Master of Business Administration and a Master of Public Health with a concentration in Health Systems Management from Tulane University. His education, with a focus on healthcare administration and finance, allows him to understand both the operational and financial aspects of the healthcare industry.

Prior to joining HMS, Rob gained experience in healthcare administration, information technology, strategic planning, business plan development, physician recruiting, contracts administration, and physician practice management through leadership roles at the Tulane University School of Medicine.

Professional Memberships / Certifications:

• National Association of Certified Valuators and Analysts
• Healthcare Financial Management Association

Measured

Rob brings a balanced perspective to each engagement by combining hands-on experience in healthcare management with strong financial analysis. His deep understanding of industry data allows him to develop well-supported valuation conclusions that are both practical and aligned with industry best practices.

Value Outside Work

My favorite things to do as a kid were. . .
When I was a kid, my parents owned a drugstore that had an old fashion lunch counter with a soda fountain. One of my favorite things to do was eat lunch there on Saturday afternoons. Best greasy burger I’ve ever had. Washed it down with a refreshing lime freeze.

As a big kid, I like to. . .
Take road trips with my family. Whether it is a quick weekend trip to a state park in Alabama, or a two-week trek to Maine, we enjoy traveling and making memories we hope our kids will cherish as much as we do.

One of the things I hope to do. . .
Play golf at Pebble Beach. Or even better, break 80 at Pebble Beach. I’m currently a long way from doing either.